Reuters Sign in Times Square

From 2002-2005, Rickert Media launched and managed the media division for Reuters International Times Square digital sign. The Reuters sign is the largest digital sign in North America and one of the premier outdoor signs in the world.

Rickert Media managed the following: recruited, hired and managed the sales network; setup and managed the marketing support team; positioned the Reuters Sign both in the out-of-home media industry and within Times Square's multimedia environment; setup internal metrics and analytics; structured the pricing model; developed the media kit and ongoing sales materials and built a public relations platform to support the brand awareness of the sign.