MINNEAPOLIS, Minnesota, USA / -- Rickert Media, Inc, a full service multimedia advertising firm today welcomed Egg Fusion to its existing client base.

"We are delighted to welcome Egg Fusion as a client," said Tom Rickert, President and CEO of Rickert Media.  "Recent studies have shown that advertising is increasingly consumer-driven emphasizing the need to reach consumers in the midst of their daily activities. With more than 50 billion eggs distributed through retail stores each year in the United States, Egg Fusion offers a unique impression-rich media vehicle to reach a highly-targeted audience."

Shawn McKeown, Vice President of Strategic Development, added: "Our collaboration with Egg Fusion is an excellent opportunity to effectively reach a lucrative audience while supporting a valued service of freshness and traceability coding that boosts confidence in the eggs consumers buy for themselves and their families.  Having both an in-store promotional element and in-home branding opportunity, Egg Fusion is unique in accomplishing a two-fold marketing approach.”

About Egg Fusion

The United States Department of Agriculture (USDA) has accepted the Egg Fusion marking process for use on eggs as the only etching solution so accepted.  In its fifth year of business, Egg Fusion continues its distribution expansion with a recent announcement that BJ’s Club along the east coast will be distributing both the traceability coding and advertising message on all of its eggs.

About Rickert Media

For over 20 years, Rickert Media has successfully launched, managed and represented media properties across the entire media landscape with a primary focus in acquiring the maximum amount of advertising and promotional revenue for each of our clients while guiding them to obtain the highest market share possible in their respective media categories. Rickert Media's expertise is in directing media launches and emerging media development; mature media reposition and growth; media convergence, media advertising sales and sales management; integrated media packaging; strategic planning and development, brand positioning and market analysis; content analysis; media research and metrics and circulation and distribution.

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